What is Facebook advertising?
There are a few ways in which Facebook can be used for advertising.
- Get more page likes
- Promote posts from your Facebook page
- Send people directly to your website
How can adverts be targeted on Facebook?
Choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience.
Facebook Vs Google ads
On Facebook you can choose the audience for your ads. Targeting options allow to filter users based on interests, demographic and geographic filters: You can reach the right audience and your ads will be seen only by users you have profiled.
Google instead, doesn’t trigger ads based on what users “Like” on Facebook or their Facebook profile information: Search terms typed by users trigger relevant ads.