The most popular search engine in the UK is Google which is used every day to make millions of searches.
Each day thousands of people each day are making searches that are relevant to your business. PPC advertising allows you to bid on keywords that people use when searching to find your products and services.
Google PPC runs as an auction to bid for advert positions for these relevant keywords. Generally speaking (although it isn’t this simple), the higher you bid for keywords the higher you will appear in the PPC advert listings. Adverts in the top 3 spots usually cost more than those appearing down the side, however there’s a much higher chance of people clicking on your advert.
Why PPC works
You select the keywords you want to appear for that is relevant to your business. Adverts can be created, changed and paused instantly.
You can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
There’s no minimum spend requirement or time commitment. Also with the cost-per-click option, you’re only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you. Conversions on a website can be attributed down to a keyword so you can determine which keywords you should keep and push and which should be paused.