What is ppc (pay per click) Marketing? – Colossal Search

The most popular search engine in the UK is Google which is used every day to make millions of searches.

Google search capture

Each day thousands of people each day are making searches that are relevant to your business. PPC advertising allows you to bid on keywords that people use when searching to find your products and services.

what is ppc

Google PPC runs as an auction to bid for advert positions for these relevant keywords. Generally speaking (although it isn’t this simple), the higher you bid for keywords the higher you will appear in the PPC advert listings. Adverts in the top 3 spots usually cost more than those appearing down the side, however there’s a much higher chance of people clicking on your advert.

Why PPC works

Targeted reach

You select the keywords you want to appear for that is relevant to your business. Adverts can be created, changed and paused instantly.

Greater control

You can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value

There’s no minimum spend requirement or time commitment. Also with the cost-per-click option, you’re only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you. Conversions on a website can be attributed down to a keyword so you can determine which keywords you should keep and push and which should be paused.

Pay Per Click Setup Service – Colossal Search

The PPC team at Colossal Search have set up numerous pay per click campaigns, we have developed a PPC setup service for those new to pay per click and need help in setting up a new campaign in Google Adwords.

Our PPC setup process ensures that your new PPC campaign will be up and running in no time at all. When your campaign has been built we hand the account over to you to manage or if you feel more comfortable Colossal Search are happy to manage the campaign for you.

Our PPC setup process
Whether you want a PPC campaign setting up from scratch or want your existing campaigns looking at and setting up we have the correct solution to setup your campaign, our process includes the following steps. When your campaign has been setup by Colossal Search you simply take over the management of the campaign, of course Colossal Search can also do this for you.

  • Initial chat so we understand your business, aims and objectives.
  • Market research around your products and competitors
  • Landing page review
  • Keyword research to identify target keywords
  • Setting up conversion tracking
  • Account setup based on the keyword research and business discussion
  • Final sign off from you
  • We hand everything over to you to manage

If you would like to have an initial chat please email martin@colossalsearch.com or call 07960271779

Bradford Based Freelance PPC specialist

Freelance PPC Specialist

If you’re looking for a freelance PPC (pay per click) specialist you’re in the right place. I’m Martin a freelance PPC marketer with over 7 years experience in PPC marketing. I’m a PPC freelancer based in Bradford, UK however I often do PPC freelancing for companies in Leeds and Manchester and throughout the UK

My PPC experience

I’ve run successful pay per click campaigns in all of the 3 major search engines (Google, Yahoo, Bing) and have managed a range of PPC budgets from small local companies spending under £1,000 per month to national companies spending over £100,000 per month.

I have run campaigns in a variety of niches from travel, FMCG, educational, ecommerce sites, adult, property and more.

As a freelancer I work directly with companies wanting to improve their visibility online by managing, optimising and reporting on PPC campaigns.

I also help out marketing agencies throughout the country who need a helping hand during busy periods or who need an different set of eyes to critique and audit clients PPC campaigns to make sure they are doing everything to maximise PPC performance for clients.

PPC Management

I can manage all aspects of your paid search campaign including:

  • PPC planning, strategy & budget recommendations
  • PPC account research & setup
  • Development
  • Optimisation
  • PPC tracking setup
  • Reporting & recommendations

What are my rates?

Every company has different needs and requirements each month so I will give you a quote based on your individual PPC requirements. Contact me on martin@colossalsearch.com with your requirements for a quote.